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The Origins of Real Geeks
Michael has been in real estate for over 20 years. For thirteen of those years, he had his own successful brokerage – but recently, he's decided to cut down on the hours and join the team at Compass.
When he moved to Hawaii back in 2000, the realtor who sold Mike his house was none other than Jeff Manson, who convinced him to get into the real estate game.
Jeff understood the complexities of the industry – especially in a market like Hawaii, where everyone wants to get their dream home. Mike recalls that Jeff was generating hundreds of leads every day because he was an SEO master, and he had trouble keeping up. Hiring more agents only added more tasks to his already busy workload.
That's when Jeff decided to build Real Geeks: a system to help agents generate leads, maintain continuous communication with them, and effectively manage team members.
The Hawaii house where Real Geeks was born.
Another peculiarity of this vacation market is that leads can sometimes take years to actually make a transaction. So the CRM Jeff built needed to be able to keep people engaged for a long time.
"[Jeff] recognized the need for being persistent," says Mike, "that's why [Real Geeks] has continued to develop, and develop, and develop. And adding more features as it still does."
Such a robust follow-up system didn't exist in the industry at the time, Mike recalls.
But it would take a bit longer until he made the complete switch to the CRM.
The All-In-One Approach Michael Loves
When Jeff moved to Texas, Mike and he lost touch for a while.
"I went down that route where I had different people designing websites," Mike recalls, "and the CRMs they were using weren't very good because their focus was on designing the websites."
This went on for a while. Whenever Mike found a good CRM, it didn't have a website feature, and vice-versa. So after some research and scrolling through reviews, Mike decided to give his old broker's system a go.
By that point, Real Geeks was an all-in-one powerhouse, offering IDX websites, a phenomenal CRM, a great follow-up system, and a team management platform.
"I just thought the whole package was by far the best." Mike recalls.
Even today, when he could easily work with the Compass Group's built-in system, Mike still chooses to work with Real Geeks.
Michael's Favorite Real Geeks Feature
"There's nothing more frustrating than finding out that one of your past clients bought a property with a different agent," says Michael.
So it should come as no surprise that what he loves most about the Real Geeks system is the vast amount of ways you can follow-up with your leads over time.
For example, through the product's SMS autoresponders as soon as leads enter your site. Or through the automated email drip system, with dozens of tried-and-tested campaign templates and live video recording functionalities.
Or the Geek AI assistant that ensures you're communicating with your leads 24/7, to answer their questions as soon as they ask them.
Mike knows that the sky's the limit for agents who work with such a powerful CRM.
"There's really no ceiling on how much income you can make", he says, "it's all about how you manage your business. And Real Geeks will help you manage your business."
