Coach Paul's Real Estate Lead Conversion University: Yes, No, or Maybe so? 

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To start the series from the beginning, check out this post.

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The concept of receiving a "no" in sales can often be discouraging and hurtful to one's self-esteem. However, it is important to understand that every "no" is just one step closer to a "yes."

The process of prospecting is not only about receiving positive answers, but it is also about disqualifying leads that may not be a good fit or are unlikely to make a transaction. In a sales setting, it is crucial to have thick skin and not take things personally.

It is also important to remember that the phone game in sales is a numbers game. By making a sufficient amount of calls, eventually, someone will say "yes." It is recommended to make at least 3-5 attempts to ask for an appointment on one call and to persist even if the answer is "no."

To hit sales goals, it is essential to calculate the number of daily, weekly, and monthly calls that need to be made.

A key component to success in sales is having the right perspective and understanding that every "no" is just part of the process. Online leads may take effort, time, and patience to convert, but persistence is what ultimately wins the day.

The saying "you have to dig through the dirt to get to the diamonds" accurately describes the effort required to convert online leads.

In conclusion, the concept of receiving a "no" in sales can be discouraging, but it is crucial to understand that every "no" is just one step closer to a "yes."

By having thick skin, persistence, and the right perspective, a salesperson can ultimately be successful. If more leads are needed, resources such as Real Geeks are available to provide support.


Coach Paul

Published on Feb 5, 2023 under

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