5 Real Estate Website Updates You Need Right Now

It's no surprise that our coach, Greg Harrelson, is a master of SEO. This man generates 500 organic leads every month, and he was one of the very first websites built in the Real Geeks system.

This week, he breaks down five website updates that agents should implement now to improve their organic traffic. Having these in place will optimize your positioning in search engines like Google, and if you have an all-in-one CRM like Real Geeks, these are all free.

Remember that if you want personalized help from Greg himself, he offers a private coaching program for Real Geeks users. Join RGMastery.com for less than $200/mo now.

Optimize Your Home Valuation Tool

If you're a Real Geeks user, then you know we've recently launched an updated version of the What's My Home Worth widget called EstateIQ. This update enhances the user experience and gives you more information about your new seller leads, so you can better support them.

Now, Greg believes you should have this widget embedded on every page of your website.

Why? First, it's not going to cost you anything.

And second? Because you might be leaving money on the table. 

Here's what we mean: some of the buyer leads browsing through your website are also looking to sell their current property before they purchase. This widget allows you to learn more about them, so you can potentially work with them twice.

Improve Your Neighborhood Pages

If you've been following our advice, you've probably already built some neighborhood pages on your site.

And that's great – you should definitely have these. The more pages you have on your website, the more time your user will spend on your website, and the better your website will rank in search engines.

However, many agents make the mistake of building these neighborhood pages without adding any content besides the widget displaying available properties for sale.

This is a big mistake.

See, Google knows that companies have recently been overusing AI-generated content to fill up their pages. One of the criteria it uses to evaluate content is that it sounds personable, is relevant, and is updated.

So including a description of the neighborhood – and, especially, one that is unique and interesting for users – is essential for a good user experience, and good search engine positioning.

Want to do well? Write a two-paragraph description about the neighborhood, and add some fun and interesting facts, like the bakery in the corner where you can get the best chocolate-filled croissants.

Want to do great? Enhance the user experience by adding a video of you touring the neighborhood as well. This will showcase your personality, increase the time spent on that page, and build better rapport with your potential clients.

Check for Outdated Content

Continuing down this same lane of content optimization, another important factor that Google looks at when it comes to ranking valuable content is how recently it's been updated.

The easiest thing to update is dates. So check your content pages, check your blogs, and make sure that nothing says "2023" or older. 

Ideally you'd also make sure that your city and neighborhood pages don't have any outdated facts. For example, if you wrote a neighborhood page and mentioned a restaurant that recently turned into a parking lot, make sure that's accurately depicted.

Remember, the more regularly your content is updated, the better you'll rank on search engines like Google. 

Blog, blog, blog

It is extremely discouraging when a potential seller or buyer goes through your website to find out that the last time you posted a blog was two years ago.

Make sure you're blogging consistently. Again, this helps search engines see your content as relevant and up to date.

The key here is to make this task as simple as possible for you. You don't need to write a long, 3 page article every time you post.

All you need to do is to make sure you pay attention to some of the insights you have throughout your week as an agent. Perhaps write them down in your notes app.

And then, at the end of the week, sit down, pick one of these topics, and expand upon it. You'll likely end up writing a lot more than you expected.

And sure, some weeks the topics might be more interesting than others, and sometimes you might be in the zone and might actually write a 4-page post about a really interesting idea.

But by making the goal to simply post something every week, you lower the bar, and you create a habit of creating new and updated content that search engines and users will see.

Make Sure Listing Pages Are Updated

The last thing you should check on your site is that all your city and neighborhood pages, those that include the listings from your IDX are being filled with something.

Sometimes, a neighborhood will have no new listings, and the page will feel really empty.

What you can do in this case is optimize the widget to display sold properties. Sure, they might not be as helpful to potential buyers, but they will definitely create a better user experience than having nothing there.

This is a very simple hack you can do so that none of your pages look broken, therefore performing better for both users and Google.

Final Thoughts

These 5 simple and free hacks are low-hanging opportunities that, if you make sure you do them consistently, will amount to real improvements in your website's numbers.

If you found this blog post interesting, Greg goes much more in depth on this and all topics surrounding real estate marketing and lead generation in his private community, RGMastery.com.

Join today for less than $200/month.