Mastering Real Estate SEO: A Comprehensive Guide to Organic Lead Generation

In his latest coaching call with our Real Geeks users, Greg Harrelson shared the fundamental aspects of real estate SEO.

These are the most basic things every agent should have in place to start generating organic traffic. Without them, you're missing out on a huge source of lead generation.

In this article, we break them down for you.

Let's start with the good news: all of these strategies are easy to set up.

Not only that, but once you set them up, in a few months you'll be surprised at how many new people will be discovering your site without you having to move a finger.

Now, if you have these in place and are ready to move on to the more in-depth, advanced SEO strategies Greg and his team use to generate over 500 organic leads every single month, join him at RGMastery.com – his private coaching community, for less than $200/month.

Content is King: Elevate Your Profile

Greg Harrelson's mantra is clear: "There's no getting around it – you gotta add content to your website." 

It's that simple: the more content you have, the more chances you have of ranking.

Your goal should be to make it impossible for you not to appear on at least one of the search results related to the market you're on.

Key Suggestions for Your Profile Page:

• Craft a compelling narrative about your journey in real estate.
• Record a video that provides a personal touch and insight into your real estate expertise.
• Encourage user engagement by making your profile informative and time-worthy.

Granular Location Pages: Drill Down for Success

To maximize your SEO efforts, create city pages for each area you operate in.

And Greg doesn't stop there; he advocates for granular specificity.
Dive into community and neighborhood pages within these city pages.

Take it a step further by creating pages for every road or block within each neighborhood.

This meticulous approach ensures that potential buyers, even those with specific preferences, find you as the go-to authority.

Tips for Granular Location Pages:

• Develop city pages for each area of operation.
• Create community and neighborhood pages within the city pages.
• Optimize pages for specific roads or blocks within neighborhoods for hyper-local targeting.

Next Level: Building Interest Pages

To further establish yourself as an expert in the community, go beyond traditional location pages.

Greg suggests building pages for schools, parks, and restaurants in the neighborhoods you operate in.

This not only caters to the research needs of potential buyers but also positions you as a trusted source of information about the local lifestyle.

And guess what? People who are looking for specific schools, parks and restaurants within a particular neighborhood are already quite far down the buying funnel.

So once they find you and they deem you the expert in that community, it's likely that a transaction will happen within just a few months.

Building Interest Pages Tips:

• Create pages for schools, parks, and restaurants in your operating neighborhoods.
• Ensure comprehensive and valuable content to build trust with potential buyers.
  
  

The Importance of Blogging: Timely and Relevant

A blog is a powerful tool for creating dynamic, time-relevant content without the need for dedicated pages.

Greg emphasizes the importance of consistently creating high-quality content.

He shares his personal strategy of seizing real-time opportunities, such as writing an article about a new community development he spots while driving.

This not only drives free traffic but also establishes internal links within your website.

And because it's a new development, your site will be the first one to rank for it!

Blogging Strategies for SEO Success:

• Consistently create high-quality content.
• Seize real-time opportunities for content creation.
• Leverage blogs for internal linking within your website.
• Keywords & Value: Balancing Act for SEO Success

Creating SEO-optimized content requires a delicate balance between catering to search engines and providing value to users.

Greg advises strategically incorporating keywords in titles, URLs, and throughout articles. However, he underscores the importance of prioritizing user experience.

Valuable content keeps users engaged, positively impacting your SEO ranking.

Balancing SEO and User Value:

• Strategically incorporate keywords in titles, URLs, and content.
• Prioritize user experience to keep visitors on your page.

Distribution Matters: Claiming Your Space

Claiming your Google business profile is an essential first step. 

Greg recommends utilizing this platform for immediate content distribution, sharing blogs and listings. 

Furthermore, content repurposing is a gem in the SEO crown. Convert blog posts into various formats – videos, shorts, and more – and distribute them across different channels, all linking back to your website.

Distribution Strategies for Immediate Traction:

• Claim and optimize your Google business profile.
• Share blogs and listings on your Google business profile.
• Repurpose content into various formats for multi-channel distribution.

Building Quality Backlinks: The Linking Conundrum

Quality backlinks are paramount for SEO success. Greg suggests utilizing your immediate network to acquire your first, high-quality backlinks.

Develop a robust interlinking strategy within your website for seamless navigation. Make sure your profile is optimized on every online directory, such as Homes.com, Zillow.com, and Realtor.com to establish authority and gain high-quality links.

Strategies for Quality Backlinks:

• Utilize your network for quality backlinks.
• Develop a robust interlinking strategy within your website.
• Leverage low hanging fruit links, such as online directories.

Where to Go From Here: The SEO Journey Continues

While these strategies represent the tip of the iceberg, Greg Harrelson's coaching community, RGMastery.com, offers live coaching on advanced tactics for skyrocketing your business. Investing in mastering these strategies will propel your organic traffic, creating a self-sustaining lead generation engine.

In conclusion, mastering real estate SEO requires a holistic approach that combines rich content, strategic keyword usage, effective distribution, and quality backlinks. By implementing these actionable tips, you're building the foundation of an organic lead generation machine that, if operated properly and consistently, can become your most valuable source of business within the next few months.

To your success, agent!