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Increasing Lead Engagement
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Increasing lead engagement is crucial for any business, especially in today's competitive market.
Dormant leads can be frustrating, but it's important to remember that they are not necessarily dead.
Many leads may appear in different systems because they signed up on multiple websites or at different times.
The key is re-engaging these leads and making them feel like new ones.
One of the challenges in connecting with disengaged leads is that they often use technology in a similar way to how real estate agents use it. They may prefer to avoid human conversation and inefficiencies.
However, it's important to remember that while technology can be efficient, it may not always be the most effective way to connect with leads.
To increase lead engagement, we suggest a 3-step workflow:
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First Call: Your first attempt should be a manual call where you can speak to the potential lead personally. Avoid using autoresponders, as they may not be as effective.
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Second Call: Your next attempt can be another call, but this time, leave a voicemail summarizing your current relationship and expressing your desire to help the lead.
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Text: Your final attempt should be a text message that includes a personal video message. Remind the lead of your previous call or voicemail, and include information about properties they were searching for. End by suggesting they call you back or text you when they have time to talk.
It's important to remember that automation can be efficient, but it's not always effective.
The key is to find a balance between efficiency and effectiveness. Instead of solely relying on online methods to capture leads, consider capturing leads offline through manual calls and making sales offline as well.
In conclusion, when there's no activity in your database, it's important to take action and re-engage with leads.
Don't view inactive leads as a waste of time but rather as an opportunity to connect with potential customers.
Use a personable workflow that involves calling twice and then texting with a video to increase lead engagement and prevent leads from bouncing to other websites.
