Many people overlook one of the most critical aspects of their real estate business: driving traffic to their website. The more people who visit your website, the more potential clients you'll be able to engage and connect with, resulting in a higher number of leads, conversion rates, sales, and exposure for your real estate business.
This article will show you how to increase engagement, increase the number of leads in your database, and drive traffic to your site for free.
Many real estate agents make the mistake of sharing listings from a competitor's website, such as Zillow, on their Facebook pages. This is wrong because if people will click on the link to the listing instead of talking to you, they'll be directed to a competitor's website, where they may speak with a different real estate agent.
If you're utilizing social media to promote your real estate business, you should share the listings from your Real Geeks Site. This way, all the traffic goes to your real geek website. If people click on the link, that lead will be yours, and you will be their first point of contact if they have questions about the listings.
Set a date in your calendar for sharing three listings from your real geek website on a specified day of the week at the same time. It should be shared on your all pages, such as:
Everyone who knows you on a personal and professional level will be aware of your activities, which will drive traffic to your real geek site.
86% of homebuyers use video search to research a particular community. 70% of them use video to check on the inside of the property and amenities. As a result, videos become one of the most important materials to promote your property listing.
Making a video about the property you're selling and posting it on YouTube is an easy and free solution. Embed the video on your real geek website and promote it across all of your social media platforms and community pages.
Because more people prefer watching videos to reading long lists of property descriptions, you should improve your visual content:
The most crucial thing you can do to drive traffic to your real geek site is to be consistent in sharing your listing on all of your social media platforms. Always remember not to use any competitor’s listing but only your real geek listings.
In your Real Geeks listing, improve your content by adding a comprehensive description, high-quality photos, and most importantly, start incorporating informative videos.
If you're consistent, many people will be aware of your operations and will check out your real geek site. With high-quality and informative content, many people will remain and explore your real geek site further, which can turn into a strong lead for you to eventually convert.