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Effective communication is crucial in the real estate industry, especially when it comes to following up with online leads and winning prospects. The foundation of new business is built on communication, and it is essential in establishing credibility, making new connections, and paving the way for successful closings. Whether you are working to gain new clients or maintain relationships with existing clients, communication is key.

With the Real Geeks system, there are several ways to stay in communication with your leads and keep "top of mind." One of the best ways to do this is by using the system to regularly text and email your leads through drips and workflows. It is essential to set reminders and tasks to ensure that you stay in touch with your leads and never forget to communicate with them.

In the Real Geeks system, you can also monitor your prospects' interaction with your IDX site. By keeping track of their search behaviors, you can be aware of what they are looking for and what price points they are considering. If they like a property, share a property, or start a new search, be sure to reach out to them through a text, email, or call to ask questions and make a connection.

It's essential to keep in mind that not every lead will require the same level of communication. Some leads may need more communication, while others may need less. However, one of the keys to success in real estate is the "monthly check-in call." This simple but powerful communication tool involves calling your leads monthly to check in. When you call, ask questions and make a connection. The magic is in the consistency, and they will come to trust you and consider you a reliable source of information. Over time, you will become "top of mind," and when they think of a realtor, they will think of you.

In addition to staying in communication with your existing leads, it's also important to get more leads to communicate with. Real Geeks offers a full-service online lead generation program, Real Leads, which can help you get leads from Google, Facebook/Instagram, and Bing.

In conclusion, communication is essential in the real estate industry, and it is the foundation of new business. By staying in constant communication with your leads and maintaining consistency, you will establish credibility and build trust with your prospects. Whether it's through the Real Geeks system or through regular monthly check-in calls, make sure to stay in touch and keep communication as a top priority.